ByMicrosoft unveiled some important updates to its conversational Copilot experience for users and advertisers. See how they can help increase PPC campaign productivity.
Main Highlights
- Copilot is streamlining the user experience to distinguish between organic content and ads.
- A new Diagnostics tool feature will be available in Copilot for Microsoft Ads to help increase productivity.
- The new Performance Snapseed feature will also use Copilot’s conversational experience to get key insights and trends more quickly for campaigns.
Microsoft Ads made some important enhancements for ads in Copilot last week.
Not only have they made updates to the Copilot user experience, but they’ve also integrated more AI features for advertisers within Microsoft Ads.
These updates continued to shape how users interact with Copilot and how advertisers interact with the Microsoft Ads platform.
Let’s have a look at the new updates rolling out.
New Streamlined Experience for Copilot Ads
Part of the evolution of Microsoft Copilot is aimed to simplify, yet personalize, the user’s digital experience.
The update will now better portray the difference between an organic listing and a sponsored conversation within Copilot.
They’re making that happen by featuring ads in Copilot below the Copilot organic reaction.
To make the experience more relevant to users, there will be fewer annotations and extensions shown.
Additionally, advertisements will now be triggered based on the whole conversation within Copilot, not just the last prompt a user gives.
Copilot has released a feature called “ad voice” which will present how the ads are relevant and connected to their Copilot conversation. This is shown before an ad blocker to give the user a chance to experience the advertisements within the conversation.
The updated experience will roll out later this month, starting on copilot.michael.com, and then will expand to both iOS and Android apps, along with the experiences in Bing and Microsoft Edge.
New Generative AI Tools in Microsoft Advertising Platform
On the other side of Copilot updates, a few new features is using Copilot’s AI technologies to help advertisers boost productivity and insights.
Diagnostics Tools
The new Diagnostics feature in Copilot for Microsoft Ads will help give a hand to advertisers to review items like:
- Campaign Setup
- Evaluate overall account health
- Diagnose where to shift attention or concentrate to
- Providing the next steps in a diagnosis
This takes place within the copilot conversation. Experience and is set to begin piloting later this month.
Its goal is to save advertisers time on day-to-day campaign management so they can spend more time analyzing and optimizing their accounts.
Performance Snapseed
Another new feature within Copilot for Microsoft Ads is the performance screenshot.
Similarly to the diagnostics tool, advertisers will use the conversational experience to ask Copilot how their accounts are doing.
They can get insights on things like:
- Summary
- Account and campaign key insights
- Trending
- Any abnormalities
- More.
The performance snapshot will also start piloting later this month, and will slowly roll out to all eligible regions when available.
Summaries
Microsoft continues to develop and evolve its solutions from direct feedback from users and advertisers, which is a welcome experience for advertisers alike.
For advertisers already using Microsoft Ads, look for these key features in the forthcoming weeks or months.
If you’re not presently using Microsoft Ads, it may be worth testing out a portion of your PPC budget this season to compare how its performance measures up against your Google Ads campaigns.
Image and content credit: searchenginejournal
