ByYouTube increased the short limit to 3 minutes and added templates, AI tools, and the option to show fewer Shorts on the homepage.
YouTube has announced changes to Shorts, including expanding the maximum video length and introducing new creator tools.
These updates are scheduled to roll out in the coming months.
Long video length
Starting October 15, YouTube will allow Shorts up to 3 minutes longer, tripling the current limit. This change applies to square and horizontal videos.
The company states it will work on improving recommendations for these taller Shorts over time.
New Creations Features
Many new tools are being introduced:
- Templates: Users can remake popular Shorts using a new template feature.
- Enhanced Remixing: YouTube plans to allow creators to access and remake clips from across its platform directly within the Shorts camera.
- AI Integration: YouTube will integrate Google DeepMind’s Veo model for AI-generated video backgrounds and clips.
user experience updates
YouTube is also implementing changes to user engagement:
- Trends Page: A new mobile page will showcase trending Shorts by country.
- Comment Previews: Users can view comment previews in the Shorts feed.
- Feed Customization: An option to “Show lesser Shorts” will be added to the Home feed.
Industry Reference
These updates come as YouTube competes with platforms like TikTok and Instagram Reles in the short-form video market. The extended video length could potentially blur the lines between short-form and conventional content on the platform.
Todd Sherman, Director of Product Management for YouTube Shorts, said the 3-minute extension was “a top requested feature by creators.”
looking forward
While these changes may offer more creative options, they also raise questions about how they will affect spectator engagement and content discovery.
The success of longer Shorts may depend on how effectively YouTube’s algorithm adjusts to recommend this content.
Content and image credit: searchenginejournal
